Digital Strategy

We can do a deep dive on your existing approach to digital and put in place a refreshed digital strategy for your team and your organization. We’ll evaluate target audiences and explore the customer journeys that they should take. We’ll evaluate the technology platforms that power your digital presence and advance them as needed. We’ll advance your content strategy. We’ll optimize your team and its approach to managing your digital channels. We’ll help you with your governance structure. And, of course, we’ll include smart AI techniques in the entire strategy.

Marketing Strategy

We’ll start with your existing marketing strategy and then advance it with our expertise. Starting at the brand level and extending into your portfolios of products and services, we’ll collaborate with stakeholders to establish business goals, define audiences, craft themes and messaging, explore literal and metaphorical visuals, map out marketing channels, plan for content, and establish campaign calendars and execution plans. We’ll coach your team along the way and put in place the dashboards that will show the success of the strategy. And, of course, we’ll teach you how to enable the entire strategy and execution plan with AI automation and efficiency.

Product Development Strategy

When you’re considering a new product or service offering for your business, we can move you from ideas to business outcomes. Whether you have initial ideas or simply sense a market opportunity, we can help you explore and prioritize ideas and then collaborate with you to build the teams, infrastructure, and processes to deliver the idea to the market. Early stage ideas will be explored and evaluated for viability. Later stage ideas will be prototyped as MVPs and then matured into go-to-market products. Our strength is with products that sit on digital platforms, and we can bring in all the talent needed to compliment your team to go fast, launch successfully, and scale from there.

Fractional Chief Marketing Officer (CMO)

We can act as your part-time executive marketing leader, delivering the same strategic guidance and accountability as a full-time CMO without the full-time salary or long-term commitment. This begins with joining the existing team and its cadence to build rapport and then grows into revisiting, revising, and advancing all of your marketing activities, from strategy to execution. We may craft new marketing strategies, better align the brand with business goals, refine the understanding of target audiences and messages, optimizing channels and budgets, coach and manage agencies and vendors, building measurable KPIs and dashboards, and drive cross-functional alignment with sales, product, operations, and leadership teams. From the start, we’ll look to advance the use of AI throughout the marketing team’s processes and tools, and we’ll help align that with your culture. This engagement is ideal for growing companies that need seasoned leadership to scale marketing effectively and see clear business outcomes.

Fractional Chief Technology Officer (CTO)

We can serve as your part-time executive technology leader, bringing seasoned strategic oversight, technical architecture expertise, and hands-on leadership to technology startups and mid-sized, growth-minded organizations, all without the cost, equity dilution, or long-term commitment of a full time CTO. Success in this role sits between the business vision and digital execution. We’ll define and refine the product and technical roadmap, select and advance tech stacks and AI tools, build and mentor engineering teams, oversee product development lifecycles, help tell the story to investors, and ensuring that the technology innovations align with business goals.